Rifèm is a word that speaks of rebirth and family.
Rifèm is a word that speaks of rebirth and family. In Trentino dialect it means “let’s do it again” — a direct reference to the desire to start afresh, with new energy, after a long agricultural history.
Rifèm is also an acronym: it contains the names of Riccardo, Federica and Martina, the three children of Claudio and Nadia. A single word that brings together two profound meanings: roots and future.
The brand came to life in 2021 with the opening of Società Agricola Exclusive Ss, carrying forward the legacy of a family that, since 1877, has devoted heart and knowledge to viticulture.
Claudio is the quiet and steadfast leader of Rifèm. Having grown up among the vines, he knows every aspect of viticulture inside out. His experience, gained over a lifetime spent working the land, is now the benchmark for both the family and the company. He is the guardian of the practical wisdom that guides every agricultural decision, keeping alive the deep connection with the roots from which it all began.
Alongside him, Nadia represents the most intimate and spiritual soul of the family. She has spent over forty years in the world of wine and brings with her a wealth of human qualities such as sensitivity, listening and care. She is the emotional centre of Rifèm: the presence that provides balance, protects essential values and makes the family atmosphere an integral part of the company’s identity.
Riccardo is the driving force of the new generation. A graduate of the Agricultural Institute, he lives the countryside with practicality and dedication. You will find him where the land calls: among the rows of vines, during pruning and in the intense rhythm of the harvest. His young and pragmatic outlook ensures continuity with the family tradition and momentum for the company’s agricultural future.
Federica brings a rare balance of technical knowledge and natural interpersonal skills to Rifèm. With a degree in Oenology and a Level 3 AIS sommelier certification, she has a deep understanding of wine and knows how to convey its soul. With her communicative energy, she is the commercial voice of the company, capable of explaining the project and building authentic relationships with those who encounter our world.
Martina is the internal architecture of the company. With a degree in Economics and Management and a Level 3 AIS sommelier certification, she combines method, precision and strategic vision. She is responsible for organisation, brand identity and day-to-day management. She is the one who transforms insights into processes and ideas into concrete projects, ensuring balance and direction in Rifèm’s development.
Rifèm is a reflection of our identity: one familyi, three territoriesi, three wines.
We have chosen to produce only one wine for each area, the one that best represents the vineyards we cultivate in Valpolicella (our Amarone 2021 is already ready), Friuli Venezia Giulia (the Prosecco will be ready in spring 2026) and Trentino (our Trento DOC will arrive in 2027).
We entrust the processing of our grapes to selected companies that work according to our guidance, because we believe that wine quality is born in the vineyard. That is where the identity of our work is shaped.
For now, we do not have a visitable winery, but we have a clear vision: to bring the authentic taste of the land into the glass, with sincerity, consistency and passion.
“Rifèm is not just a wine, it is the emotion of a land cultivated with care, the story of a family that renews itself, and the promise of quality that reaches your glass.”